Once you know your potentials you can seek different opportunities in the beauty industry. This will help you focus on your purpose and avoid being distracted which is very easy since most of us work crazy hours. If your brand is in the building or rebuilding process don’t give up, stay focused. It will gradually become a house hold name. If you have people in your life that is not supportive then it is better to avoid them. You will save everyone much time and trouble. Focu

Many barbers and hairdressers Web presence consists of a random techniques, products, classes or events on various digital platforms. Sadly but true, many of them don’t even own a website but would rather use a social media platform to promote their business. The thing with using only social media to brand your business is that you will have to spend money on ads in order for your ads to reach a larger audience. Most of us rely on our social friends to pack the venue. Then w

In many cases we can see other people talents but yet we can’t see them in ourselves. Maybe the reason is fear. In the meantime we ‘project’ these qualities onto other stylists who are in the industry. Once you acknowledge this and overcome fear then you can reclaim each quality and make it your own. If you admire someone in the industry who are highly creative, it may be time for you to be more creative and attend more shows or take one on one classes. If you admire a major

Your name should be memorable and encourage word-of-mouth advertising. Can potential clients remember your name? Can they pronounce it? Why did you choose those colors and that logo design? In some cases a stage name may be the answer. If it's difficult to pronounce, it can hinder word-of-mouth advertising. Hence Antonio Tarrell is my first and middle name, I dropped my last name Thornton, because my first and middle name sounded more attractive and it was easier for people

Networking is an important source of new opportunities. The longer you work in the beauty industry, the more likely you will grow your brand through personal contacts. Even if you are busy right now, it is worth keeping in touch with other stylists and barbers in the industry so that you can take advantage of any opportunities that might appeal to you later own down the road. It is easy to focus on building a successful brand and end up neglecting to network, while failing t

What is the difference between professional and nonprofessional grade tools? Professional grade tools are made from a higher grade of material and craftsmanship. If you ever went to a show and saw companies selling shears between $5-$50? Most likely they were made with poor craftsmanship and cheaper material. Before you make an investment in purchasing a new pair of shears do your research. Which steel qualities are better, those made in Japan, Korea, or Germany? All hair cu

Over the past week I have been working on rebranding the Antonio Tarrell brand by redirecting several domains to the main site. Brand Names All under one roof: Antonio Tarrell Antonio Tarrell Films DACurve by Antonio Tarrell If experience has taught us anything, it’s that one needs to be a true visionary to foresee the evolution of the professional beauty industry. Everything we do begins and ends with an insatiable drive to anticipate and fulfill our customers’ desires. That